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Diversification Strategies Case Study
Case Title:
Philips: Divesting the Semi-conductor Business
Publication Year : 2007
Authors: Supriyo Bose, Kumar Satyaki Ray
Industry: Home Appliances and Personal Care Products
Region:The Netherlands
Case Code: DIS0023K
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
In order to reduce the volatility associated with the cyclical business-pattern of the semiconductor industry, Royal Philips Electronics N.V. (Philips) decided to divest its semiconductor unit and focus more on the emerging profitable businesses of the health-care segment. Philips also decided to drop the word ‘electronics’ from its company name to emphasise the change.
The case discusses the corporate repositioning of Philips from an electronics-goods manufacturer to a healthcare and wellness driven company.
Pedagogical Objectives:
- To discuss about Philips semiconductor business
- To understand the global healthcare industry
- To debate on Philips decision to divest the semiconductor business
- To argue on Philips repositioning strategy.
Keywords : Philips; Semiconductor; Divestment; Sense and Simplicity; Health care and lifestyle; Diversification Strategies Case Study; Gerard Kleisterlee; Volatility; Ageing population; Care cycle; Telemonitoring; Ambient experience solution; Rural-urban migration; Interbrand; Consumer wellness
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